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Case Study
Under NDA
MSPCybersecurityScale
22 Monthly Meetings at Scale for a Cybersecurity-Focused MSP
$6M ARR · Cybersecurity MSP · Chicago, IL
22
Meetings Booked / Month
$1.6M
Pipeline Value (6 Months)
$85K ARR
Average Contract Value
The Challenge
A cybersecurity-focused MSP that wanted to scale outbound volume without diluting quality, in a crowded local market where dozens of firms chased the same accounts. They needed more qualified conversations every month, but not at the cost of relevance, and not by adding headcount they'd have to manage.
What We Built
- Built cybersecurity-specific messaging that spoke to the exact risks their buyers care about
- Scaled send volume across a managed pool of domains and inboxes while protecting deliverability
- Ran multi-channel outreach in their brand voice to decision-makers across their territory
- Handled every reply for them, drafting responses and custom two-pagers for one-click approval
- Locked their territory so no competing MSP in their city and vertical could run the same system
The Results
- 22 qualified meetings booked per month, at scale
- $1.6M in qualified pipeline over six months
- $85K average contract value across new opportunities
- Volume that grew without adding a single internal hire
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