LinkedIn & Social Outbound
Multi-touch LinkedIn sequences that warm prospects before the first email ever lands. We turn your LinkedIn presence into a pipeline channel.
The LinkedIn Playbook
Four strategic steps that transform cold connections into warm conversations.
Strategic Connection Request
Personalized connection requests to decision-makers matching your ICP. No generic “I'd like to add you to my network” -- every request references something specific about their company or role.
Connection Request
To: Sarah Chen, VP of IT at Meridian Health
“Hi Sarah -- saw Meridian Health just expanded to 12 locations. We helped a similar multi-site healthcare group cut their IT incident response time by 60%. Would love to connect and share what worked for them.”
Value-First Follow-Up
Once connected, we don't pitch immediately. The first message shares something genuinely useful -- a relevant case study, industry insight, or custom asset.
Follow-Up Message
Day 3 after connection accepted
“Thanks for connecting, Sarah! I put together a quick breakdown of how multi-site healthcare groups are handling endpoint security in 2025. Thought it might be useful given Meridian's expansion. Here's the link -- no strings attached.”
Multi-Channel Coordination
LinkedIn touches are timed to complement email sequences and AI SDR outreach. Prospects see your name on LinkedIn the same week they receive a personalized email -- creating familiarity and trust.
Weekly Touchpoint Timeline
Warm Handoff to AI SDR
When a prospect engages on LinkedIn (accepts, replies, views profile), the AI SDR follows up with a call or SMS within 60 seconds.
Engagement Trigger Flow
LinkedIn Engagement Detected
Reply, Accept, or Profile View
AI SDR Triggered
Within 60 seconds
Call + SMS Outreach
Personalized follow-up
Meeting Booked
On your calendar
Why LinkedIn Works for B2B IT
Decision-Makers Live Here
CTOs, IT Directors, and VPs of Operations check LinkedIn daily. It's where they research vendors, read industry content, and evaluate partners.
Familiarity Breeds Trust
When a prospect sees your name on LinkedIn AND in their inbox, you're not a cold stranger anymore. Multi-channel presence increases response rates by 3x.
Warm > Cold
A LinkedIn connection who's engaged with your content is 5x more likely to take a meeting than a cold email recipient.
What We Handle
Key Metrics
Add LinkedIn to Your Outbound Engine.
See how multi-channel outreach fills your calendar in your Free Pipeline Prototype.